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Over a year of experience
Hobim
Reliable and consistent performance in every product
Hobim® is a brand developed to make the products required for professional painting applications more practical, accessible and efficient. It draws its strength from Işıklar Endüstri®, which stands out for its production infrastructure and sectoral expertise. Our brand approach is not just to offer the user a product, but to provide a reliable solution that simplifies the application process. This framework is consistent with Işıklar Endüstri®‘s industrial history dating back to 1996 and its multi-brand structure.
Hobim® offers practical, reliable and results-oriented spray solutions for professional paint applications.
Our Story
Powerful spray solutions born from industrial experience
1996
1998
2004
2010
Beginning: Born with industrial experience
The structure behind Hobim® is based on the production and experience of Işıklar Endüstri® in the automotive chemicals and construction chemicals sectors, established in 1996. Leveraging this expertise, the company focuses on developing solutions for different industry needs by creating the Adroit® and Hobim® brands.
Brand structure: Field-oriented, practical solutions
A field-oriented approach to distribution and implementation; Adroit®‘s establishment in Istanbul in 1998 and subsequent nationwide expansion over the years has strengthened this approach. This structure also provides the infrastructure for Hobim®‘s focus on “easy to implement, quick results.”
Product approach: What sets Hobim apart
Hobim®; with its solvent-based special formula approach, aims to achieve a pattern similar to that of a professional spray gun when applied correctly. Surface preparation/testing is recommended prior to application; it is noted that the desired color and mixture can be prepared by specialist retailers.
Scale & reach: From the store to the field, from Turkey to the world
Işıklar Endüstri®; Adroit® and Hobim® brands are sold/marketed in 32 countries. This indicates that Hobim® is not just a product, but a structure that grows together with its supply, dealer, and application ecosystem.
Hobim
Our Product
Hobim®, developed with a product philosophy tailored to the professional paint sector, combines quality, ease of application and reliable performance. Drawing on industrial experience, our brand aims to help users find the right product more easily and achieve more successful results during application.
