Who We Are

Who We Are
Our Development Steps
01
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Beginning: Birth with industrial experience (1996 →)
The structure behind Hobim® is based on the production and experience of Işıklar Endüstri® in the automotive chemicals and construction chemicals sectors, established in 1996. Leveraging this expertise, the company focuses on developing solutions for different sector needs by creating the Adroit® and Hobim® brands.
02
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Brand structure: Field-oriented, practical solutions (1998 →)
A field-oriented approach to distribution and implementation; Adroit® 's establishment in Istanbul in 1998 and subsequent nationwide expansion over the years has strengthened this approach. This structure also provides the infrastructure for Hobim® 's focus on ‘easy to implement, quick results’.
03
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Product approach: The difference of Hobim®
Hobim®; with its solvent-based special formula approach, aims to achieve a pattern similar to that of a professional spray gun when applied correctly. Surface preparation/testing is recommended prior to application; the desired colour and mixture can be prepared by specialist retailers.
04
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Scale & reach: From the shop to the field, from Turkey to the world
Işıklar Endüstri®; Adroit® and Hobim® brands are sold/marketed in 32 countries. This indicates that Hobim® is not just a product, but a structure that grows alongside its supply, dealer and application ecosystem.
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